Merge Tags Personalize your message for each recipient by customizing the message to each individual with things like their Name, Last Donation Amount, Last Donation Time, etc....
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General Purpose Merge Tags
BASIC Merge Tags
Use [first_name] to add the recipient's First Name
Use [last_name] to add the recipient's Last Name
Use [organization_name] to add your Organization's Name
ADVANCED Merge Tags
[last_donation_amount] to add the Amount of Last Donation
[last_donation_time] to add the Date/Time of Last Donation
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WHY you should use Merge Tags?
Using Merge Tags allows you to send text message announcements to multiple individuals while still keeping a "personal" feel by adding the supporters name!
For example, if you had two supporters, Matt & Jordan, you could send a message with "Hi [first_name], thanks for supporting our cause". This would automatically fill in the first name for each individual when they receive the message (i.e. "Thanks Matt....)
