BEFORE YOU LAUNCH
Do you have a plan & strategy?
Do you have a monthly giving threshold for perks/incentives? (ex: min gift $25/mo = free T-shirt & early bird discounted tickets to events)
What's your goal? (ex: get 10 new monthly donors each month)
Have you shared recurring giving with your Board & staff/friends/family yet?
LAUNCH LANGUAGE
"We care about your health & safety in the midst of the many changes COVID-19 has brought, so we've made it easy & safe for you to give online by visiting our website or clicking here [Harness fundraising link]."
"We've made it even easier for you to support our mission - donate your spare change with your everyday purchases by joining our new Round-Up your spare change program!"
"Did you know that only $5/$10/$15/your spare change a month can create [xyz] impact for those we serve? You can give quickly & easily here [website or Harness fundraising link]."
"Did you know the BEST way to ensure we can continue to provide [xyz] programs to [xyz] we serve is to support us through a small monthly donation? By being willing to give up the price of a cup of coffee or a monthly movie night out, you can help us [xyz]..."
LAUNCH EXAMPLES
ROUND-UPS
MONTHLY
SPECIAL EVENT CAMPAIGN