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GREAT MONTHLY GIVING APPEALS
What do donors need to know before committing their hard-earned money to you through a recurring gift?
What's the problem?
What do you believe about that problem?
How are you solving the problem?
Why do you need a donor's support, specifically?
Are you a good steward of your resources (fiscal)?
What do you offer that is different from/better than other charities in this market?
Why should a donor give you their $?
How much more of an impact will a recurring gift make more than a one-time gift?
What perks/benefits will a donor receive to become a monthly giver?
What happens if I can't make my monthly gift? Can I easily cancel?
MONTHLY GIVING PROGRAM OPTIONS
Give ANY amount ($1 - $10,000/mo)
Give a MINIMUM amount (ex: $25+/mo = part of our giving society)
Give to a TIER amount (ex: $25+/mo = Level 1; $100+/mo = Level 2; $250+/mo = Level 3)
*PRO TIP - Give your monthly giving program a name (ex: Hunger Heroes, Child Champions, Rescue Partners, etc.)
PARTNER EXAMPLES